VRAI
"Full stack" brand marketing strategy and content creation for the modern
fine jewelry brand. Vrai, meaning "True" is on mission to bring sustainability and transparency to an outdated industry, starting with 100% carbon neutral diamonds.
As Brand Project Manager, I balance strategic full-funnel content planning with my passion for design and storytelling.
From spearheading campaign strategies to day-to-day themes, my work scope includes designing email campaigns + flows, social media feed planning, journal copy & layout, marketing video storyboarding and paid media creation.
I embrace what many call "being a generalist." Below are three recent campaigns and examples of my work.
vrai.com
VRAI
Brand marketing strategy, project management, and content creation for the modern fine jewelry brand, specializing in Email Marketing, Journal and Paid Media. Vrai, meaning "True" is on a mission to bring sustainability and transparency to an outdated industry, starting with 100% carbon neutral diamonds.
vrai.com
Silent Opus
Project management and content production for the new modern jewelry brand with soul — designed to reinforce a deeper connection to ourselves and the world around us.
silentopus.com
Key Contributions
Led the brand launch across content, marketing, website, and operations
Supported brand messaging and positioning
Produced all photo and video content
Photography by Hannah Thornhill (above).
Photo Production
A selection of work from photoshoots for the brand launch. I produced all content from pre- and post- production — model casting, budgets, shot lists, retouching and web optimization, working closely with Vanessa Stofenmacher (Founder, Creative Director) and Rachel Hinman (Art Director).
- Modeled Editorial
- Modeled Ecommerce
- Product Lifestyle
Photography: Hannah Thornhill, Rachel Hinman, Robby Mueller, and Trisha Weiss.
Videography: Andrew Salama
Models: Tre'Nae Bynum, Valentina Cy, Zoe Council, Tina Bright, Blair Mahya Quiñones, Sierra Caravarin
HMU: Jamie Keller
Styling: Patricia Lagmay
