VRAI
"Full stack" brand marketing strategy and content creation for the modern
fine jewelry brand. Vrai, meaning "True" is on mission to bring sustainability and transparency to an outdated industry, starting with 100% carbon neutral diamonds.
As Brand Project Manager, I balance strategic full-funnel content planning with my passion for design and storytelling.
From spearheading campaign strategies to day-to-day themes, my work scope includes designing email campaigns + flows, social media feed planning, journal copy & layout, marketing video storyboarding and paid media creation.
I embrace what many call "being a generalist." Below are three recent campaigns and examples of my work.
vrai.com
VRAI
Brand marketing strategy, project management, and content creation for the modern fine jewelry brand, specializing in Email Marketing, Journal and Paid Media. Vrai, meaning "True" is on a mission to bring sustainability and transparency to an outdated industry, starting with 100% carbon neutral diamonds.
vrai.com
Video
Marketing and educational video
storyboarding and script.
Design Studio + Essentials videos edited by me, the rest edited by a contracted editor.
Filming by Trisha Weiss, Kimberly Molina and Mark Underwood. Music by Alec Kuokol.
Brand Marketing for the modern fine jewelry brand. We believe jewelry is more than an accessory, but a vessel to communicate our values.
Social Media
Work includes feed planning and analysis, social graphics and Instagram Stories.
Photography by Trisha Weiss and Jessie Cundiff.
Partnerings Hint + Launch Feed
Milestones Campaign Social Tiles - breaking down our 5 year history
Shimmer Chain Launch Story
Our Shimmer Chain launch story.
Diamond Appointments Story
A shorter version of a long-form content story explaining how our traveling Diamond Appointments work.
Team Ring Stacking Contest
An abbreviated version of a long-form IGS story, featuring an intense ring stacking challenge. I produced and designed the challenge for social.
Shimmer Chain Launch Story
Our Shimmer Chain launch story.
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Video
Marketing and educational video
storyboarding and script.
Design Studio + Essentials videos edited by me, the rest edited by a contracted editor.
Filming by Trisha Weiss, Kimberly Molina and Mark Underwood. Music by Alec Kuokol.
VRAI
Brand marketing strategy, project management, and content creation for the modern fine jewelry brand, specializing in Email Marketing, Journal and Paid Media. VRAI, meaning "True" is on a mission to bring sustainability and transparency to an outdated industry, starting with 100% carbon neutral diamonds.
vrai.com
Email Design
Sample email designs as the email marketer over the last two years at VRAI. Work includes email flows, campaigns + content cadence, segmentation and optimizations.
Photography by Jessie Cundiff & Trisha Weiss
See Recent Email Designs
EMAIL CAMPAIGNS
→ more examples
Diamond Ear Arcs
What Modern Luxury Means to You
Read Your Labels: Transparent Ingredients
Your Everything Band
V&O in H20
Fire, Facets & the Four C's
Journal
I manage, develop, write and design all journals, many serving as landing pages for new product launches or to tell deeper stories about the brand.
Each journal is custom designed in Shogun.
Selected Journal Entries:
Meet the Team: Our Founder, Vanessa
Partnerings: Diamond Shapes
V&O in H2O
Solid Gold vs. Plated, Filled or Vermeil
How to Choose A Diamond
How to Choose the Perfect Engagement Ring
V&O Interviews: Francesca & Leslie
All Journals
Photography by Jessie Cundiff & Trisha Weiss
