Social Media

Work includes feed planning and analysis, social graphics and Instagram Stories.

Photography by Trisha Weiss and Jessie Cundiff.


Partnerings Hint + Launch Feed

Milestones Campaign Social Tiles - breaking down our 5 year history

Shimmer Chain Launch Story
Shimmer Chain Launch Story

Our Shimmer Chain launch story.

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Diamond Appointments Story
Diamond Appointments Story

A shorter version of a long-form content story explaining how our traveling Diamond Appointments work.

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Team Ring Stacking Contest
Team Ring Stacking Contest

An abbreviated version of a long-form IGS story, featuring an intense ring stacking challenge. I produced and designed the challenge for social.

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Shimmer Chain Launch Story
Shimmer Chain Launch Story

Our Shimmer Chain launch story.

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Marketing and educational video

storyboarding and script. 

Design Studio + Essentials videos edited by me, the rest edited by a contracted editor. 

Filming by Trisha Weiss, Kimberly Molina and Mark Underwood. Music by Alec Kuokol.


Brand marketing strategy, project management, and content creation for the modern fine jewelry brand, specializing in Email MarketingJournal and Paid Media. VRAI, meaning "True" is on a mission to bring sustainability and transparency to an outdated industry, starting with 100% carbon neutral diamonds.

Email Design

Sample email designs as the email marketer over the last two years at VRAI. Work includes email flows, campaigns + content cadence, segmentation and optimizations.

Photography by Jessie Cundiff & Trisha Weiss

See Recent Email Designs





I manage, develop, write and design all journals, many serving as landing pages for new product launches or to tell deeper stories about the brand.

Each journal is custom designed in Shogun.

Selected Journal Entries:

Meet the Team: Our Founder, Vanessa

Partnerings: Diamond Shapes

V&O in H2O

Solid Gold vs. Plated, Filled or Vermeil

How to Choose A Diamond

How to Choose the Perfect Engagement Ring

V&O Interviews: Francesca & Leslie

All Journals

Photography by Jessie Cundiff & Trisha Weiss