Brand / Juliette Maison
Juliette Maison
A private label fine jewelry brand for Jareds, launched across content, marketing, website and operations.
Role
Brand & Project Manager, RIISE Studio
Timeline
2022
Partners
Jareds team, creative and art direction
Scope
Brand launch, photo and video, landing page, e-commerce set up
01
At a glance
End to end
content, marketing, web and operations
Every asset
photo and video produced in house
All the copy
product descriptions and web copy
One launch lead between an agency and a retail partner, from casting call to live site.
02
Approach
Make a new brand feel established on day one, inside a retailer's existing site and systems.
Brand launchLed the launch across content, marketing, website and operations.
LiaisonDirect line between the agency and the Jareds team.
Photo and videoCasting, budgets, shot lists, retouching and web optimization.
Landing pageLed the design and content handoff: content buckets, layout, homepage copy and collection banners.
Copy and SEOWrote every product description, plus meta tags and app integrations.
03
The work
Campaign photography
Photography: Jason Renaud, Karla Ticas. Styling and direction: Kate Skolas and me. Videography: Andrew Salama. Creative director: Rachel Hinman.
The landing page