Build · AI apps and workflows

I build the tools I wish my teams had.

PMP-certified operations lead building AI tools for marketplace and brand teams, and for myself.

4 tools builtBuilt end to end by meAI-built and AI-poweredPMP-certified

Roadmap App

Used by me todayAI-built

One synchronized roadmap across brands and departments, so every stakeholder sees only what they need.

Project statusesResourcing allocationsAsk AIAsana integration

Details

The problem: No way to see every roadmap item across brands and departments, and no single source of truth.
Also includes: Executive and team views, table exports for presentations.
Built for: Parent companies with multiple holdings, from small and mid-sized to large-cap. It also works for a single company, by department.
Build: 100% mine, AI-built and AI-powered.
Where it stands: Used by me today. The planning process behind it has earned positive feedback from past employers.

Demo scenario with fictional data.

Photoshoot Master

Used by me todayAI-built

One editable hub for shoot budgets, casting, contracts, call sheets and timelines.

Visual castingCall sheet generatorTalent directoryMemory

Details

The problem: Cumbersome photoshoot sheets, docs and folders across too many places.
Built for: Production teams of 1 to 10+ people, working with internal and external partners.
Build: 100% mine, AI-built and AI-powered. Rachel Hinman helped create the content base and structure, from the master spreadsheets we built together over the years.
Where it stands: Used by me today.

Demo scenario with sample data.

Consignment Tracker

In use

A lead pipeline, searchable shop directory and inventory reconcile view, built to run consignment at fruitstand.art.

Lead pipelineShop directoryInventory reconcile

Details

The problem: I needed one place to track every shop, search instantly and contact new leads fast.
Result: 5+ hours saved every week, less overwhelm and a clear view of sales potential.

Demo mode, sample data only.

Wise Mind

In usePersonal project

A private tool for unpacking personal narratives and connecting ideas.

Details

The problem: Too many stories about myself and no space to explore them besides pricey talk therapy.
Result: Less overwhelm, and a place to explore my stories and relationships.

Sample entries only, no real writing shown.

The brand work behind these tools: launches, refreshes and lifecycle programs.

See Brand work →

“Emma was able to look at every project with 360-degree sight and highlight all the areas that need to be completed in order to accomplish team goals. Her creativity is able to be executed because she has the hard skills to make it happen.”

— Shawn Binder, Senior Copywriter at Petsmart

That's the left brain. See the right-brain side →

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