Brand / SkinTē
SkinTē
A pandemic era email program and a 30 day challenge that grew placed orders 140% year over year.
Role
Freelance Brand Consultant
Timeline
2020
Partners
The three founders
Scope
Email strategy and design, campaign creative direction
01
Results
+140%
revenue year over year during the TeTox Challenge
3+
campaign emails a week through the pandemic
30 days
one campaign, from concept to reporting
A small founder led brand, a loud inbox and a campaign people could join.
02
Approach
Turn a sparkling collagen soda sold in Sprouts and Erewhon into a daily habit people could share.
EmailReworked the flows and designed 3+ campaign emails a week.
The challengeDirected the 2020 30 Day TeTox Challenge campaign.
PhotographyCreative direction for the campaign shoot with Trisha Weiss.
StrategyConcept, segmentation, copy, design and reporting.
03
The work
Campaign photography
Photography: Trisha Weiss. Creative direction by me.
Email
