GOAT / Air Max Day 2026
Air Max Day
A global campaign, and arguably the most anticipated day in the sneaker calendar, built around two exclusive Air Max 95s.
Role
Campaign lead, Senior Project Manager, Marcom, GOAT
Year
2026, drop on March 26
Partners
Nike, Division Street, Ducks of a Feather
Scope
Campaign deliverables, email, push, app, press assets
01
At a glance
2
exclusive Air Max 95s, The Woods and Lumber Yard
Mar 26
Air Max Day release on GOAT, after Flight Club stores on Mar 21
39 years
of Air Max, celebrated across app, email, push and editorial
Air Max Day is a global campaign through Nike. For 2026, GOAT built it around the Ducks of a Feather x Division Street Oregon pack: the Air Max 95 BB PE in The Woods and Lumber Yard, inspired by Pacific Northwest forests and logging history. Proceeds benefit University of Oregon student-athletes.
02
Approach
Make one product drop feel like the biggest day in Air, in every place GOAT customers look.
CampaignLed all campaign deliverables and high level development for GOAT, with my manager Amanda Panera, Associate Director of Marketing Operations.
PartnerSupported communications with Division Street and coordinated timelines.
Press and emailDelivered press assets and shaped the email strategy.
ApprovalsKept internal stakeholders, executive approvers and partner approvals aligned.
The partnerDucks of a Feather was founded by University of Oregon alumni to support Oregon student athletes through different opportunities.
03
Impact
One of GOAT's strongest social campaigns to date, with high email click-through despite Oregon-specific messaging.
The challengeThe product story was rooted in Oregon, a narrow lens for a global campaign.
The goalWiden the segmentation and position the pair as a fashion sneaker, reaching a broader audience beyond regional and collector fans.
The resultStrong social engagement and email CTR that held up well beyond the Oregon audience.
04
The work
Social
Instagram posts across the launch week.
Stories and app
Stories, and the Discover banners in the GOAT app.
Shop and App Store
Push notifications
Time sensitive pushes on March 24 and March 26.
Editorial
