VRAI
"Full stack" brand marketing strategy and content creation for the modern
fine jewelry brand. Vrai, meaning "True" is on mission to bring sustainability and transparency to an outdated industry, starting with 100% carbon neutral diamonds.
As Brand Project Manager, I balance strategic full-funnel content planning with my passion for design and storytelling.
From spearheading campaign strategies to day-to-day themes, my work scope includes designing email campaigns + flows, social media feed planning, journal copy & layout, marketing video storyboarding and paid media creation.
I embrace what many call "being a generalist." Below are three recent campaigns and examples of my work.
vrai.com
VRAI
Brand marketing strategy, project management, and content creation for the modern fine jewelry brand, specializing in Email Marketing, Journal and Paid Media. Vrai, meaning "True" is on a mission to bring sustainability and transparency to an outdated industry, starting with 100% carbon neutral diamonds.
vrai.com
Video
Marketing and educational video
storyboarding and script.
Design Studio + Essentials videos edited by me, the rest edited by a contracted editor.
Filming by Trisha Weiss, Kimberly Molina and Mark Underwood. Music by Alec Kuokol.
Brand Marketing for the modern fine jewelry brand. We believe jewelry is more than an accessory, but a vessel to communicate our values.
Seek Fine Art
A brand video project for the first and only location-based gallery search engine app, allowing you to immediately connect to the world of art around you. As the team's Marketing Designer, I wrote the script, designed all graphics, sourced the music + voiceover artist and edited the final video.
Brand Video, Illustration, Video Editing
Concept Pitch
A concept pitch for Seek Fine Art's brand video, created in Adobe Spark.
Final Video
Final video with placements on Youtube and Facebook.
Edited on PremierePro and iMovie.
Graphics inspired by famous artworks, made in Illustrator.
Video Graphics
