VRAI
"Full stack" brand marketing strategy and content creation for the modern
fine jewelry brand. Vrai, meaning "True" is on mission to bring sustainability and transparency to an outdated industry, starting with 100% carbon neutral diamonds.
As Brand Project Manager, I balance strategic full-funnel content planning with my passion for design and storytelling.
From spearheading campaign strategies to day-to-day themes, my work scope includes designing email campaigns + flows, social media feed planning, journal copy & layout, marketing video storyboarding and paid media creation.
I embrace what many call "being a generalist." Below are three recent campaigns and examples of my work.
vrai.com
VRAI
Brand marketing strategy, project management, and content creation for the modern fine jewelry brand, specializing in Email Marketing, Journal and Paid Media. Vrai, meaning "True" is on a mission to bring sustainability and transparency to an outdated industry, starting with 100% carbon neutral diamonds.
vrai.com
Video
Marketing and educational video
storyboarding and script.
Design Studio + Essentials videos edited by me, the rest edited by a contracted editor.
Filming by Trisha Weiss, Kimberly Molina and Mark Underwood. Music by Alec Kuokol.
Brand Marketing for the modern fine jewelry brand. We believe jewelry is more than an accessory, but a vessel to communicate our values.
As an artist, my work revolves around the intersection of identity, otherness and culture.
My experience as a Chinese-American adoptee continually pushes me to consider dualities of self and what it means to understand yourself and your passions - through both abstract and figurative, digital and analog explorations.
Welcome to the Family
墨 Mò india ink. 2019.
The Foundling
Installation. 14ft tall. Graphite, pencil on paper, shrubbery, foam, moss. 2017.
Jiǎn Doe
Sharpie on cardboard. 2018.
Proclivity of Memory - SF, Hangzhou, LA
Oil pastel on toned paper. 5 x 7 ft. 2017.
