VRAI
"Full stack" brand marketing strategy and content creation for the modern
fine jewelry brand. Vrai, meaning "True" is on mission to bring sustainability and transparency to an outdated industry, starting with 100% carbon neutral diamonds.
As Brand Project Manager, I balance strategic full-funnel content planning with my passion for design and storytelling.
From spearheading campaign strategies to day-to-day themes, my work scope includes designing email campaigns + flows, social media feed planning, journal copy & layout, marketing video storyboarding and paid media creation.
I embrace what many call "being a generalist." Below are three recent campaigns and examples of my work.
vrai.com
VRAI
Brand marketing strategy, project management, and content creation for the modern fine jewelry brand, specializing in Email Marketing, Journal and Paid Media. Vrai, meaning "True" is on a mission to bring sustainability and transparency to an outdated industry, starting with 100% carbon neutral diamonds.
vrai.com
Video
Marketing and educational video
storyboarding and script.
Design Studio + Essentials videos edited by me, the rest edited by a contracted editor.
Filming by Trisha Weiss, Kimberly Molina and Mark Underwood. Music by Alec Kuokol.
Brand Marketing for the modern fine jewelry brand. We believe jewelry is more than an accessory, but a vessel to communicate our values.
Funk
A personal brand project turning a negative phrase into an embrace of the confident weirdness inherent in each wardrobe. This fall/winter campaign included logo design, art direction, photography and casting – culminating in a printed fashion catalogue.
Conceptual Phase
Brand strategy documents in preparation for the photo shoot.
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