A personal brand project turning a negative phrase into an embrace of the confident weirdness inherent in each wardrobe. This fall/winter campaign included logo design, art direction, photography and casting – culminating in a printed fashion catalogue.

Conceptual Phase

Brand strategy documents in preparation for the photo shoot.

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Final Catalogue

Campaign images – shot, art directed and edited by me. Compiled into a final catalogue book, printed in glossy paperback.

P.S. There's also a Spotify Playlist